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Old 09-21-2013, 04:00 PM   #1
LXer
LXer NewsBot
 
Registered: Dec 2005
Posts: 73,930

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LXer: Google Is Exploring an Alternative to Cookies for Ad Tracking


Published at LXer:

Google, the biggest online advertising company, is considering a new way to help advertisers track people across the Web and consolidate its power in the industry. Google could create an anonymous identifier, tied to users of its Chrome browser on a specific device, that advertisers would use to target ads, according to a person briefed on the plan

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