Published at LXer:

The most intelligent label I ever saw was on a railway station in Woerden. It was upside down. All commuters turned their head to see was was written. It said "This label is upside down," which was completely correct. When I made my way outside, I saw the same label again. This time it was instantly readable. And then it dawned on me. The label was still correct. Positioned this way, it had lost all its purpose. The only way it had any effect was when people were forced to turn their head. So, whatever its position the label was always correct. I've never seen a label like this again.

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