As a quick fix, you can add the "chmod" line to /etc/rc.d/rc.local. That should change the permissions at bootup, but you'll run into problems if you unplug/replug your scanner. The 001/003 filenames change to a different name and the "chmod" line obviously won't work.
The recommended way is to use a hotplug script, and for that you need to enable hotplugging.
Look in /home/dir/sane-backends-1.0.14/tools/hotplug/ (depends on your version of sane). There's also a readme file which basically tells you to copy the libsane.usermap and libusbscanner files from that directory to /etc/hotplug/usb/ and make them executable.
That supposedly takes care of the problem. I say "supposedly" because it hasn't worked for me, but I do know that it has worked for others. Maybe you'll be one of the lucky ones