Ok, I'm making some progress. So far I have:
hwmodel=$(grep -m 1 Product /tmp/data.txt)
if [ "$hwmodel" = "Product Name: <product name>" ]
echo "<product name>"
It's not actually coming back with my product name .. it returns nothing. When I echo back "-$hwmodel-" it appears to have a tab or a series of spaces before and after the product name. Is there anyway to get rid of those??