Ok, I seem to have got it working to some extent, this is what happens now.
[root@Redhat_Linux_9 root]# wine /mnt/cdrom1/aoesetup.exe
Invalid path L"c:\\WINNT" for L"windows" directory: does not exist.
Perhaps you have not properly edited or created your Wine configuration file,
which is (supposed to be) '/root/.wine/config'.