That article is written as a tutorial. Each article building on the base principles and earlier articles. Also, just to make sure, the article talks about GNU Screen, the terminal multiplexer; check the start of the article for more info about that..
As such it assumes you have an open screen session, with the necessary "screen windows" opened inside. After which you can press "CTRL+a" followed by ":". The command you enter afterwards will be sent to all the windows in that screen session.
Hope this helps.. (and you could've just asked about whatever info you need in the comment section of my article post, Id 've answered you there too
)