||09-12-2013 11:18 AM
Google, Intel cement ties on Chrome OS, could weaken Wintel
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New Chromebooks highlight a tight partnership between Google and Intel, and a shift away from only Wintel
New Chromebooks announced this week signal Intel's willingness to broaden its horizons and work with companies like Google, at the expense of its long-standing Windows partnership with Microsoft.
Three new Chromebooks from Hewlett-Packard, Acer and newcomer Toshiba with Google's Chrome OS were shown on stage during this week's Intel Developer Forum. The sub-$299 laptops will run on Intel's Haswell chips, and executives from Google and the chip maker said they worked closely to tune the OS at the kernel and driver levels to work with Intel's chips.
A tighter Chrome alliance with Google is just another example of how Intel, which has been largely left out of the tablet and smartphone markets, is spreading its wings to succeed in the PC, mobile and emerging markets like wearables. In an interview with IDG News Service, Intel president Renee James said the Microsoft-Intel alliance is alive, but the chip maker wants to offer choice beyond Windows.
"Microsoft [Windows] is not the only client operating system anymore. The same way for years and years Microsoft balanced between Intel and Advanced Micro Devices, we're in the same situation now. Our customers want choice, and we offer choice," James said.
Intel's partnership with Google is centered around Android, but the Chrome OS partnership is mutually beneficial. Intel is looking to perk up PC sales following the slow adoption of Windows 8, while Google is trying to expand beyond smartphones and tablets into desktop-style computing with Chrome OS.