Thanks, Joe. You directed me to .bashrc which is where I needed to go. The following was in .bashrc for root, so I uncommented it and it works!
# You may uncomment the following lines if you want `ls' to be colorized:
# export LS_OPTIONS='--color=auto'
# eval `dircolors`
# alias ls='ls $LS_OPTIONS'
# alias ll='ls $LS_OPTIONS -l'
# alias l='ls $LS_OPTIONS -lA'
You got an affero? I can't get mine setup, though I though I did it.