To see special coloring characters rendered in vi
 

I have a file which when i cat gives output like this :
Apple
Balloon
Cat

but when i open it in vi it opens as :
Apple
^[[0m^[[91mBalloon
^[[0mCat

Now obviously these are control characters for coloring.
Is there some way i can suppress them in vi , so that the file is easier to edit, while retaining the colors.

It would help to know more about the file in question. What kind of file is it? Is it short enough to present it here, or show a part of it here?