'popcdrun.txt' is not a directory but a text file, so it can't contain a setup.exe file inside (slashes in linux are directory separators). Anyway, what is the output of the following command?:
ls -l /media/rene/PVZGYPCMC-EN/installers
In case the setup.exe file is not there, please open the CD with a graphical file browser/manager and navigate inside its subdirectories to look for the file. Then tell us where is it, or simply invoke wine specifying the full path to the file.