You're going from scratch? well make sure in kernel settings you have enabled "prompt for experimental features" (or something very similar). with this option checked the framebuffer options (and many many others) will be available. in the 2.6 kernel i think it was under device drivers then graphics devices. just choose vesa.
P.S.:Sorry for my English, but it's not my mother-language
Again proving my theory that the only people who ever say this are the ones who totally don't need to!