I've had that sig for months and suddenly had two messages about it in the last two days. The other guessed that it is based on greek, the way No. is based on numero. That still begs the question on why the "o" is used and not the "i". Instead of spending energy pondering the question, I'll need to come up with a new sig.
The "o" is used a lot in marketing. Adding -o- between two nouns when naming a product. It makes English teachers gnash their teeth when they see it. The "o" in iso is for the standards organization, but the organization is the International Organization of Standards and not International Standards Organization. Iso is actually short for Isos. Again, an ancient Greek rational for abusing the poor letter "o".
Last edited by jschiwal; 12-12-2008 at 09:01 AM.