Do not bother yourself with that commercial.
Go and write Linux Games
Believe me, that is the only way to the heart of the masses!
(I sometimes play with the thought if the developers of one the two great window managers, kde or gnome would cease concurring with each other and rather go for writing games, then Linux would still have some twenty window managers plus some really great games. More than enough to win over win
To be a bit more serious:
There is a commercial tv channel here in Budapest for the youth, called Fix TV, mostly playing music and giving computer knowledge to the masses (the last being possibly a 'community service' required by the laws also for commercial channels).
They deal with computers for more than 4 hours everyday. Do you know how often the words 'windows' and microsoft sound there a day?
You cannot count it.
And how often they mention Linux? Never. Or virtually never: there was a day last year when Linux had a two-hours block. Otherwise it is not even mentioned. That two-hours block was an event. Such an event that it got an article in one of the greatest Hungarian Linux forums.
And why is there such a difference between windows and Linux?
Because a commercial channel deals with things that people are interested in.
And every single soul calling them asked how and from where to download or install this or that windows game, or cheat, or something , and what is better win98, 2000, or XP (for games).
So, someone who watches that TV might think that a computer is nothing but windows and games.
I mean microsoft now would not need to pay a penny for advertising, they get it for free.
So, how much money should we pay to concur with this by advertising? I do not think we would have enought for that.
But there is an other way.
Linux users are mostly considered (and actually are) Windows gurus , at least compared to the masses. So, we have the reputation to say in personal conversations: 'I tried both, windows sux'.
I myself could convert at least 50 windows users to Linux (they play with the thought). And there are hundred thousands like me committed to Linux.
But there is one problem: the magic words are always sounded: 'and what about games?' . I can say anything afterwards, how reliable and safe Linux is, and how many applications there are, they think 'why should I lose or risk my games?'.
I could still convince some to try Linux, all of them said it was great and none of them reported any problems with the ease of installation (perhaps I had luck since they were not computer gurus to overcome any difficulties), but none of them stayed at Linux. They did not have enough motivation. Only games would give enought motivation.
Otherwise Linux is mature now to win.