.bash_profile is used only for login shells, which su would not be.
Originally Posted by man bash
When bash is invoked as an interactive login shell, or as a non-inter-
active shell with the --login option, it first reads and executes com-
mands from the file /etc/profile, if that file exists. After reading
that file, it looks for ~/.bash_profile, ~/.bash_login, and ~/.profile,
in that order, and reads and executes commands from the first one that
exists and is readable. The --noprofile option may be used when the
shell is started to inhibit this behavior.
When a login shell exits, bash reads and executes commands from the
file ~/.bash_logout, if it exists.
When an interactive shell that is not a login shell is started, bash
reads and executes commands from /etc/bash.bashrc and ~/.bashrc, if
these files exist. This may be inhibited by using the --norc option.
The --rcfile file option will force bash to read and execute commands
from file instead of /etc/bash.bashrc and ~/.bashrc.
So you might want to put that in .bashrc and have .bash_profile source .bashrc