With all due respect I somehow get the idea that you are mixing up disparate items.
Let's wind the discussion back to the early days of the Internet:
The Internet Almighty said: "Let there be "Search Engines and lo!(not "lol" mistyped), there were Search Engines."
The ability to efficiently search for stuff easily was an accepted blessing of this wonderful new tool. Google was by no means the first well-known search engine - e.g Altavista was a also a big search player back then.
Time marches forward as it does and then appears the relatively unknown Google on the scene, which then evolved into the largest search engine to date. At this point, the Internet has moved way beyond its original remit - propelled onwards (amongst other factors) by Google's seemingly infinite capacity to expand.
Fast-forward to this week, when this very same Google and Verizon are in talks about Net Neutrality - sand-boxed off from the rest of the Internet community. This can't be seen in any way as democratic (as in the spirit of the early Internet).
As soon as the word "democratic" appears in the discourse, one is de-facto into politics.
I simply don't accept that Google has any right at all to synthesise a data profile on me based on my internet activity.
I don't believe they have any legal right to demand this in their Terms and Conditions either. Have they the right to impose any terms and conditions on the Internet at all?
I see this as a curtailment to my basic right to my freedom to use the Internet as was the original intent of the founders.
I also see no reason why I can't use the iGoogle facilty while protecting my data as I see fit from usage in ways that I object to. There is simply no basis for thinking that the original Internet founders visualised that such interlopers as Google would have such power and controlling influence. It simply wasn't intended to be that sort of network. I reserve the right therefore to take technically-based steps to ensure that my data remains private to me. Hence the inclusion of "technical details". This is not a case of "disparate thinking" here. The two things are unavoidably linked to each other.