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Research In Motion (RIM) creator of partly-ubiquitous BlackBerry smartphone exposed a slick, iPhone-esque preview of forthcoming BlackBerry 6 (BB6) platform yesterday. Whereas RIM be indebted it to its faithful customers to continue with competition in terms of innovative features, the actuality is that BlackBerry is so ingrained in enterprise that switching platforms will not be a good business choice in most cases.
The next-generation BlackBerry OS has look plus feel of iPhone, or cutting frame Android smartphones acclimatize lots of the features and functions that have become additional or less standard as a touchscreen display and touch-to-zoom. Corporations and business professionals that utilize BlackBerry smartphones will value the alteration, but BB6 is extremely little threat to the other smartphone platforms, and other smartphone platforms are not as big a threat to RIM as they might be since how to establish BlackBerry in enterprise.
Yes, the iPhone 4 is an amazing device, plus Android smartphones like EVO 4G and Droid X present forceful options. Yes, BlackBerry is immediately playing a game of "me too" come up to. Excluding, as proof by number of businesses clinging to Windows XP plus Internet Explorer 6, sustaining the position quo is an extremely compelling argument yet when there are superior, additional steady and safer options available.