You can include these options in /etc/modprobe.conf. You may even have commented examples for your module. Also, if you have the kernel-docs installed look for a text file which may have information on all options.
snippit from my modprobe.conf:
Code:
# options bttv pll=1 radio=0 card=0
# options tuner type=0
# options msp3400 once=1 simple=1
# install bttv /sbin/modprobe --ignore-install bttv && { /sbin/modprobe -k tuner; /sbin/modprobe -k msp3400; }
Is ivtv a modprobe alias?