For relatively simple bulk renaming, I like to use a utility called
mmv.
For example, to rename something like "EM76540.pdf" to "76540EM.pdf", you could use a command like:
mmv "EM*.pdf" "#1EM.pdf"
In the first argument, you can use "*" and "?" like traditional wildcards. In the second argument, you use "#1", "#2", "#3", and so on to specify the things matched by the wildcards. #1 refers to whatever matched the first wildcard (in this example, the only one).