I've been using DuckDuckGo.com (https://www.duckduckgo.com
) for a while now, and I trust them for a couple reasons.
1) Their search results do not appear to be altered to suit my previous search entries. You don't register, and deleting cookies would eliminate past search entries, plus my IP address is assigned via DHCP, so it'd be really hard for them to build any kind of search history on me. On top of that, they've actually produced some educational literature.
- We Don't Track You! - http://donttrack.us/
- We Don't Bubble You! - http://dontbubble.us/
2) I have communicated directly with the founder through his personal e-mail account, and he has e-mailed me back personally. I didn't get a secretary or some generic auto-response, I got a legitimate message from him to answer my questions.
All in all I don't despise Google, it's just a different approach to searching for information on the internet.