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Old 09-06-2004, 09:07 PM   #1
DrNeil
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Penguin: Tux -> A marketing problem?


Now I just wonder if a Penguin as a Mascot isn't a marketing problem for getting Linux mainstream.

Too cute imo. And Tux as a name is not good either, too clever ...

 
Old 09-06-2004, 11:36 PM   #2
trickykid
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Beats having a rainbow colored butterfly as your mascot....
 
Old 09-07-2004, 12:38 AM   #3
vharishankar
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What about a cute little teddy bear instead of tux? Or is there already an OS out there with a teddy bear mascot?
 
Old 09-07-2004, 12:56 AM   #4
HappyTux
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Quote:
Originally posted by trickykid
Beats having a rainbow colored butterfly as your mascot....
Yeah yet another "innovation" brought to you by MS, personally I like the FreeBSD devil.
 
Old 09-07-2004, 02:08 AM   #5
J.W.
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Just my 2 cents but I really don't think anyone makes a serious decision based on a given mascot. If someone loves a product but hates the mascot, they will probably still use it, but if they love the mascot and hate the product, I can guarantee that they still won't use that product. In the end, mascots don't really matter IMO. As for Tux, I think that most people would consider him to be "cute" (at best) but only "neutral" (at worst).

As trickykid already mentioned, if mascots did affect the ultimate success of a particular product, launching a full blown advertising campaign featuring full grown adults wearing skin-tight blue leotards while dressed up as butterflies would probably be considered the most misguided marketing effort of all time. -- J.W.
 
Old 09-07-2004, 05:22 AM   #6
DrNeil
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I liked the Charlie Chaplin ads from IBM. Not really that serious either. I agree probably unimportant. Just wanted to know everybodies stance on it.
 
  


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