Originally Posted by DavidMcCann
A British TV show (The Gadget Show) froze a USB stick, baked it, and ran over it. Then they sent it to a data-recovery company, which got all the data back!
Looking more into that, there are plenty of videos on youtube about USB stick durability:
For sure not all USB sticks are created equal. Some of them you just drop to break.
In the future I will buy one the durable ones and use it as an extreme emergency backup in case my house burns down or there is a flood or a meteor storm, etc.