/etc/bash.bashrc is NOT automatically sourced when a user logs in.
See man bash, INVOCATION section.
Typically a global file will be sourced from the user's ~/.bashrc, something like this, adjust to your use...
Code:
# Source global definitions
if [ -f /etc/bashrc ]; then
. /etc/bashrc
fi
Yea, like Keith_Hedger says... (did I not see his post?!)